Social Media Posts

Instagram posts
As part of my internship at Sumz, I was tasked with creating a 10-slide Instagram carousel that educates the audience about common pitfalls to avoid when starting a business. The project needed to align with Sumz's brand guidelines, utilize their brand colors, and employ technical writing to convey the message clearly and concisely while maintaining user engagement.

Goal-
Inform Sumz's audience about the key mistakes to avoid when starting a business.

Brand Consistency: Use Sumz's brand colors and their visual identity.

User Engagement: Create visually appealing and engaging content to maximize audience interaction and retention.

Clarity and Conciseness: Use technical writing to ensure the content is clear, concise, and to the point.

Design Process-
Research and Planning: Conducted thorough research on the common mistakes entrepreneurs make when starting a business.

Outlined the key points to be covered in the 10-slide carousel.

Created a content plan to ensure a logical flow of information.

Content Development-
Drafted the technical content for each slide, focusing on clarity and brevity.

Ensured each slide contained a single key message to avoid information overload.

Design and Layout-
Developed initial sketches and wireframes for the carousel.

Selected Sumz's brand colors and incorporated them into the design to maintain brand consistency.

Used a mix of visuals, icons, and text to make the slides visually appealing and engaging.

Iteration and Feedback-
Shared initial designs with the Sumz team for feedback.

Incorporated feedback and refined the design to meet the team's expectations and standards.

Ensured all designs adhered to Sumz's brand guidelines.

Finalization and Delivery-
Finalized the designs and performed quality checks to ensure there were no errors.

Delivered the final 10-slide carousel in the required format for Instagram.

Results-
Increased Engagement: The carousel received positive engagement from Sumz's audience.

Positive Feedback: Received positive feedback from both the Sumz team and their followers for the informative and visually appealing content.

Educational Impact: Successfully conveyed the key mistakes to avoid when starting a business, contributing to Sumz's goal of providing valuable educational content to their audience.

Brand Consistency: Maintained Sumz’s brand identity, strengthening brand recognition and trust among followers.

Reflection-
This project was a valuable learning experience that enhanced my skills in graphic design, technical writing, and marketing. It also demonstrated my ability to adhere to brand guidelines and produce content that resonates with the target audience.

Precious Days Facebook Ad:

The Precious Days Facebook Ad was designed to promote a local adult foster care business, focusing on building brand awareness and encouraging engagement within the community. The ad was created as part of a broader marketing strategy to highlight the personal and compassionate care provided by Precious Days.

Tools & Techniques:
Adobe Illustrator: Custom graphic elements were created using Illustrator, ensuring high-quality visuals that align with the brand's aesthetic.

Canva: The design was assembled in Canva, leveraging its flexibility and ease of use for creating visually cohesive marketing materials.

Design Process:
Brand Identity Adherence: Throughout the design process, maintaining the brand identity of Precious Days was paramount. This involved adhering to the established color palette, typography, and overall tone of the brand, which emphasizes warmth, trust, and community.

Visual Composition: The ad features a heartwarming image that encapsulates the essence of adult foster care—compassion and attention to personal well-being. Soft pastel tones were used to create a calm and inviting atmosphere, while the typography balances elegance with readability.

Call to Action: The design includes a clear and compelling call to action, strategically placed to encourage users to learn more or get in touch with the business.

Outcome:
This ad successfully captured the essence of Precious Days and resonated with the target audience. By combining custom elements with Canva's intuitive design tools, the final product was both professional and aligned with the business's goals.

Reflection:
This project underscored the importance of staying true to brand identity while utilizing a mix of creative tools to produce a visually appealing and effective ad. The combination of custom Illustrator elements and Canva’s design platform allowed for both creativity and efficiency in delivering a polished final product.